Beautiful WordPress Themes For e-Commerce Websites

WP For BeginnersAre you planning to sell goods online?

WordPress developers not only make great e-Commerce plugins available to WordPress users, but there are also many great WordPress website templates that you can choose from to easily set up and run your online store.

In this article, we’ll show you where to find some of the most professionally-designed and beautiful website templates to help you set up a WP-based store online.

Beautiful WordPress Web Templates For e-Commerce


When searching for eCommerce theme-based solutions here are a few points you should keep in mind:

Template Style

As well as searching for a versatile theme for your online store, you will want the theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. fashion accessories, electronics store, household items, etc).


In many cases, most of the e-Commerce functionality in your online shop will come from the plugins you decide to install to power your e-Commerce site.

As you will see, however, a number of eCommerce themes also have built-in functionality that can enhance your store’s e-Commerce capabilities and help you provide a better user experience for your site visitors without requiring additional plugins.

This can include settings that allow you to easily control your store’s theme colors without editing web code, toggle features on and off, adjust your layout, banner advertising management, optimizing product names, categories and descriptions for search engines, shortcodes and more.

Easy Cart Integration

Most professional WordPress e-Commerce themes provide easy shopping cart setup with various payment processing merchants and solutions, allowing you to accept different forms of payment online (e.g. credit cards, PayPal,, etc.) and begin processing orders online sooner.

Responsive Theme Layout

A responsive theme enables websites to automatically readjust the web layout to display smoothly across different monitor sizes and screen resolutions, as well as across different platforms.

We have written a detailed article about the importance of choosing themes with responsive design here:

WordPress Themes – A Web Design Revolution

Theme Updates And Support

If you are planning to sell products or services online, there are many unplanned things that can happen with the online shopping process itself. The last thing you want to have to go through when dealing with emails or support tickets frustrated or even angry and abusive customers is to be using an outdated theme that is creating conflicts and you can’t get someone to get the support you need.

For this reason, we strongly recommend that you carefully consider using WordPress themes that offer support and regular updates when looking for a theme for your online shop. Often, you have a better chance of getting support and updates from premium theme developers, than by using a free website template.

With these points in mind, let’s focus our attention now on a number of themes you can use to set up a web shop that will keep clients buying products from your website:

Free eCommerce Themes For WordPress

Virtue Free WP Theme For eCommerce

Virtue Free WordPress eCommerce Theme

Virtue Free theme by Kadence Themes is a versatile theme for a web commerce store. Even though there is a premium version available that offers many additional premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme comes already loaded with loads of great features and is also easy to customize.

This theme also features a modern, clean design, is built with the latest design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme suitable for e-Commerce.

Additionally, Virtue Free theme is fully WooCommerce-ready (see below) and comes with everything you need to design an awesome shop online.

Some of the features of this theme also include:

  • Portfolio posts and pages (use these to showcase your products). The versatile design of this theme is ideal for any kind of e-Commerce business site, online shop, portfolio or personal site.
  • An options panel where you can modify settings for your home layout, sliders, custom fonts, and easily modify the look of your site without requiring knowledge of technical stuff like CSS.
  • Translation-enabled. Virtue Free comes with built-in language support for Russian, Italian and Spanish and can also be translated into any other language, allowing you to sell products to a global customer base.

For more information about this Free theme, go here: Virtue




Fabthemes provides WP users with many elegant and premium quality WordPress themes for free.

Fabthemes come with a built-in Options panel that lets users adjust and configure various theme settings and options. Also, theme footer files are not encrypted to help reassure you that you will be downloading and using safe theme files on your site.

As well as free themes that suit a range of applications, Fabthemes provides themes suitable for setting up online stores.

For more information about their range of e-Commerce themes like “Cartel“, “eBuy” and “Xenastore“, visit their site: FabThemes Free e-Commerce Themes For WordPress


One of the best places to find free eCommerce themes for WordPress is the free directory of themes at

WP Free Theme Directory

You can find a list of free eCommerce themes for WordPress in the directory using the following methods:

An easier method to find free themes for eCommerce is to log into your WP dashboard and use the WordPress theme search feature in the Appearance > Themes screen …

Search for free themes for e-Commerce here: WordPress eCommerce Themes

Now that you know where to search for great free eCommerce themes for WordPress, let’s take a look at premium WordPress themes for e-Commerce.

Paid WordPress eCommerce Themes

Below are some of the best places on the net where you can go to find many beautiful and professionally-designed themes for selling products or services online with WordPress, as well as some great WordPress eCommerce themes we recommend:

StoreFront eCommerce Themes

Storefront Themes provide stunning themes for selling your products online …


Click Here To View All StoreFront Themes …

StoreFront eCommerce themes provide great technical support and feature responsive design …

StoreFront Themes For WordPress eCommerce

The collection of responsive StoreFront eCommerce themes is also highly customizable, with beautiful product pages that have a unique look across different screen sizes …

StoreFront eCommerce WordPress Themes

For more details go here: StoreFront Themes


Elegant Themes For WordPress

Elegant Themes designs simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes created by Elegant Themes are built around paying great attention to detail and are designed with many powerful features like shortcodes, page templates and theme options that give website owners, including full control over their website, plus great support from an experienced and dedicated team …

Elegant WP Themes

Click Here To Browse All Elegant Themes …

Here are just a few of the beautiful WordPress themes for eCommerce available at Elegant Themes:

eStore Theme For WordPress


eStore offers an elegant solution for selling products online. This theme is simple to configure and integrates easily with many popular and free eCommerce plugins, such as eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all of the main web browsers and providing localized support for easy translation, eStore is available in a range of unique colors …

eStore WordPress Theme

To learn more about this theme visit this site: eStore

Boutique e-Commerce WP Theme


The Boutique eCommerce Theme was created to integrate with some of the most popular e-Commerce plugins available, allowing you to use your preferred solutions without any conflicts.

For more details visit this site: Boutique eCommerce WordPress Theme


Like all Elegant themes in the Theme collection, both eStore and the Boutique theme shown above come with a built-in feature called “ePanel” that instantly appears inside your WordPress dashboard the moment the theme is activated …


The ePanel theme options panel allows you to easily control your web site without modifying code. ePanel allows you to toggle theme features on and off, reconfigure your store layout at the click of a button, manage sitewide advertisements, search engine optimization for product descriptions, shortcodes and more.

One of the other great benefits of choosing Elegant Themes apart from all of the beautiful themes they make available is that Elegant Themes offer a range of plans that let you access all themes in their collection for one low annual price.

For more details go here: Elegant Themes


WooThemes WP Themes

WooThemes offer many themes for WordPress-based eCommerce.

WooThemes eCommerce WordPress Themes

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WP users a fully functional e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of amazing WooThemes WP themes you can choose to build your store online.

WooThemes eCommerce WordPress Themes

Click Here To View All WooThemes For eCommerce …


ThemeForest WordPress eCommerce Themes

Theme Forest is an online theme marketplace where you can browse many professionally designed WordPress themes and buy quality WordPress themes starting from as low as just $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest



Simplicity is an elegant and flexible WP theme for eCommerce that offers responsive design, is ready for retina and supports eCommerce plugins like WooCommerce and JigoShop.

For more details go here: ThemeForest WP e-Commerce Themes – Simplicity



VintageStyle eCommerce theme is a clean and elegant theme for doing eCommerce with WordPress designed for corporate websites and eCommerce ventures. This theme can be used for small to large businesses, and online shops.

Supported with custom templates, widgets, short codes, and customization options, this WordPress theme suits a range of business and e-Commerce projects.

For more details about this theme visit this site: VintageStyle eCommerce WordPress Theme

SmartShop e-Commerce WordPress Theme

SmartShop eCommerce WordPress Theme

SmartShop is a clean and responsive WP theme for e-Commerce and shopping cart webstores.

This web template is fully compatible with the WooCommerce System.

For more details about this theme visit this site: SmartShop

Lathika e-Commerce WP Theme

ThemeForest WordPress Themes - Lathika

Lathika is a responsive theme for doing eCommerce with WordPress designed specifically to be used with the JigoShop plugin …

JigoShop - WP e-Commerce Plugin

JigoShop is an eCommerce plugin.

For more details about JigoShop visit this URL:

The Lathika theme comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.

For more details about this theme go here: Lathika

MeariShop e-Commerce WordPress Theme

Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible theme for doing eCommerce with WordPress that utilizes the functionality of WooCommerce plugins to create a versatile WordPress-powered online shop with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides loads of options to help you manage and modify any aspect of the theme – it is ideal for both beginners with no coding knowledge and web developers.

To learn more about this theme visit this site: MeariShop

In addition to the above themes, you can browse hundreds of eCommerce themes for WordPress listed on ThemeForest simply by searching through their WordPress > eCommerce category …

ThemeForest eCommerce WordPress Themes

Click Here To Browse All ThemeForest Themes …

As you can see, there is absolutely no reason why your WordPress-based online shop shouldn’t provide your business with the same ability to sell products online as more expensive e-Commerce solutions and look beautiful too!

We hope the above has given you many avenues to explore to consider setting up a WordPress-based store online.

To learn more about WordPress themes and the “pros” and “cons” of choosing free themes vs premium themes, see this post:

Where To Search For The Best Free And Premium WordPress Web Themes For Your Web Site Or Blog


Have we helped you become a better WordPress user? Feel free to add your thoughts below and share this article with your friends.

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Disclaimer: This site is not associated with WordPress or any of the WordPress products written about on this site. We may derive a financial benefit from sales of products advertised, reviewed or linked to from this site. The product images used in this review have been sourced from the plugin’s own website.

Originally posted 2015-05-23 16:03:19.