Traffic is the lifeblood of almost every business online.
Discovering new strategies of attracting more traffic to your website is essential to building an online presence successfully. Increasing traffic to a web site is also one of the biggest challenges faced by most website owners.
This article is part of a comprehensive article series designed to help business owners learn how to grow their business online sustainably using proven and cost-effective web marketing.
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Why Do So Many Small Businesses Struggle To Bring More Traffic To Their Web Sites?
If you search for any of the phrases below in Google …
- “how to get more web traffic to your site for free”
- “increase more web traffic to my web site”
- “ideas to drive more traffic”
- “how to increase more visitors using Reddit”
- “bring customers to my website for free”
… and you will find loads of tips, tricks and information on different strategies to help get more website visitors …
(There are loads of ways to drive more website visitors. This article series is designed to help you set up a system to take advantage of all these traffic-generation strategies!)
There is clearly no shortage of ways to drive traffic to your web site. There are thousands of products and free resources online that can teach you effective how to increase traffic to your web site.
The problem is often more about businesses not investing enough time into learning how to generate traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are many ways to leverage and automate your web traffic generation.
The diagram below shows how most small businesses approach the process of generating traffic to their sites …
This is how many site owners approach the challenge of generating website traffic
Essentially, the typical approach many businesses take is this: first, you build your website, and then you figure out how to drive traffic to your site.
As you will discover in just a moment, there is a better way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate this problem.
Outsourcing is fine if you have great systems in place to manage and process information about your traffic-generation campaigns already. If not, all you will probably do is end up wasting a lot of your time and money looking for a winning strategy that can consistently deliver you a positive ROI.
Without laying down a solid foundation and putting proper systems in place, web traffic generation can end up becoming a very costly activity!
Getting a regular stream of web traffic sustainably involves setting up a solid foundation online, putting systems in place, testing campaign variables, experimenting with different strategies, tracking results, comparing ROI across different traffic-generation strategies, and so on.
Is There A Way To Automate The Process Of Generating More Website Visitors?
Imagine if you owned a web site where the only thing you had to do to automatically drive new visitors to your business was to publish quality content consistently.
This is not fantasy … it’s a fact! As a matter of fact, many website owners are currently doing this … and you can too!
In the Web Site Traffic Blueprint article series, you will discover what it takes to set up an automated traffic-generation machine that can attract targeted traffic to your website, simply by adding regular content to your website.
How To Set Up A System That Will Automatically Increase Traffic To Your Site
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to start bringing visitors and generating data
- Start adding other traffic strategies and test
Sustainable traffic generation involves setting up a solid foundation online and putting proper systems in place
At this stage, we’re mostly concerned with Step One. The aim of this article is to help you understand how to set up a traffic-generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money by starting simple and scaling up cost-effectively
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic-generation strategies, monitor results, measure ROI, etc.
- Outsource traffic-generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly-configured” WordPress blog …
An Expertly-Configured WordPress Site – What Is It?
An expertly-configured WordPress site is not the same as a professionally-configured WordPress website or blog.
An “expertly-configured” WordPress site is a blog that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and its integration with other sites, specifically in areas like SEO, external site notification and analytics.
Why Use An Expertly-Configured WordPress-Driven Website?
We have published many excellent blog posts on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding how and why an “expertly-configured” WordPress website or blog can help deliver web traffic to your business requires several article installments, which is why we recommend that you spend some time reading our other articles and consider subscribing to this site (this way, we can let you know whenever we publish new information about this topic).
Let’s begin by answering a couple of basic questions:
Why WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the diagram below …
Many websites are built using applications that create “static” websites, or websites with “static” web pages. Essentially, what this means is that your web content simply sit inside your server waiting to be discovered. By itself, your website doesn’t communicate with anything else outside the application; it doesn’t broadcast to anyone in cyberspace, or notify any other website when new content has been published in the site.
Think about it … if, with a static website, the content just sits there passively waiting to be found, then the web site owner has to continually promote their site and its content to keep driving web traffic.
WordPress is different.
WordPress provides several features that let users set up, configure and build an automated “online traffic generation” machine, where all you then have to do is add content and WordPress will then do the rest, immediately notifying search engines, social media and other online properties about your new content to automatically start driving you new web site traffic …
With an expertly-configured WordPress site, you simply post new content and WordPress will then do the rest, notifying other sites about your content and bringing you back web traffic …
In Part 2 of the WordPress Website Traffic Blueprint overview, we explain the components of your automated website traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for maximum benefit.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings, but also integrating your built-in WordPress features with 3rd-party tools and other online properties (e.g. webmaster, analytics and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various third-party sites, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to new visitors.
- Optimize – We recommend starting with a content marketing strategy to build organic traffic. With the right systems in place, you can also begin to track and understand the traffic generated as a result and gather valuable data that will allow you to make smarter decisions when using new traffic generation strategies.
This is the end of Part 1
To read the rest of this article, click on the link below:
This article is part of a comprehensive article series designed to help website owners learn how to grow their business online sustainably using proven and inexpensive online marketing methods.
We recommend that you subscribe to our blog to be instantly notified when we publish new articles in this series.
Hopefully this post has given you a better understanding of problems that can affect your website and how WordPress can help you get better results online. To learn more about the benefits of using WordPress for a business website please click on links to visit our related posts section.
Has this post helped you? Did we leave something important out? Feel free to add your thoughts below and take a moment to share this information with your friends.
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Originally posted 2015-11-22 15:06:03.